Build a social-first brand identity that honored Shiner’s Texas roots.

Drive mass awareness and trial through influencer partnerships, paid media, and organic social content 

Grow the community from zero to a meaningful, engaged following within the first year of launch.

Support retail partnerships with key accounts through custom creative and targeted campaigns.

‍Texas-Rooted Influencer Activations - We prioritized cultural fit overreach, partnering with creators like @thirstywhale, @kingdomofsequins, @alanslids, and regional influencers to create authentic, native-feeling content.

‍Strategic Organic Social - Built from zero, blending product education, Texas lifestyle content, and cocktail recipes with 7-day community management and high-impact social giveaways.

‍Precision Paid Media - Targeted Meta campaigns in key Texas markets, with custom retail creative for Total Wine & More, the San Antonio Spurs, and Texas A&M.

The design Overview

Flavor Group built Shiner Spirits' creative infrastructure from scratch, trade materials, sales tools, retail assets, sports partnership collateral, and a distinct graphic social persona that brings the brand identity to life. Add in original brand photography, and Shiner had everything it needed to hit the market looking like it had always belonged there.

Shinerfest

Shinerfest 2025 was bigger than ever — and Flavor Group was behind every piece of it. From strategy and consultation to execution, we handled the full promotional footprint of the event: posters, ticketing pages, ticket holder communications, t-shirt design, promotional reels, digital and out-of-home advertising, and influencer attendance. We also led creative for the historic opening of the K. Spoetzl Rickhouse and captured all content on the ground — making sure every moment of Shinerfest lived well beyond the weekend.