Stella Rosa
20 Influencers
28M Followers
3.6M Views
344K Likes
The Assigment
Stella Rosa is the #1 imported wine in America — but their flagship products were invisible to a younger generation discovering wine through creator culture. They needed a new audience without losing the one that built them.Our Objectives were:
1. Attract a younger demographic to Stella Rosa's flagship products. Expand beyond the brand's core audience by establishing a meaningful presence on TikTok and Instagram through culturally relevant creator partnerships and platform-native content.
2. Develop a distinct social media identity. Create a recognizable point of view and content style for Stella Rosa across platforms — one that felt modern and entertaining while honoring the brand's celebratory DNA.
3. Diversify the content approach. Build a content ecosystem spanning influencer partnerships, in-house produced comedic short-form content, and creator-driven pieces across multiple interest categories — cocktail culture, comedy, lifestyle, and seasonal moments — so the brand could reach different audiences without ever feeling repetitive.
The content pipeline
We built a content ecosystem spanning influencer partnerships, comedic in-house content, and a data-driven paid social strategy, giving Stella Rosa an ownable, culturally relevant voice across platforms.
42M
1.2M
170K
Comedy that converted
Beyond influencer partnerships, Flavor Group produced original skit-style comedic content designed to give Stella Rosa a distinctive, ownable voice on social. This wasn't filler between influencer posts — it became one of the campaign's highest-performing content pillars. One skit-style ad alone has amassed 4M views, 56K likes, 1K comments, and 562 shares, averaging roughly 100 comments per week in sustained engagement — well above every other ad in the brand's portfolio. The comedy-driven approach proved that a wine brand could be genuinely funny on social media without undermining its premium positioning.
18M VIEWS
910K VIEWS
537K VIEWS
The Assigment
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The content pipeline
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5M
5.5M
55K
The live event
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The Assigment
From Zero to 12 Million Views: Building Shiner Spirits from the Ground Up When Shiner, Texas's most beloved brewery with 115+ years of heritage, launched its first-ever spirits line, they needed more than a social media presence. They needed a brand identity built from scratch.
Build a social-first brand identity that honored Shiner’s Texas roots.
Drive mass awareness and trial through influencer partnerships, paid media, and organic social content
Grow the community from zero to a meaningful, engaged following within the first year of launch.
Support retail partnerships with key accounts through custom creative and targeted campaigns.
The content pipeline
Our launch strategy centered on three pillars:
Texas-Rooted Influencer Activations - We prioritized cultural fit overreach, partnering with creators like @thirstywhale, @kingdomofsequins, @alanslids, and regional influencers to create authentic, native-feeling content.
Strategic Organic Social - Built from zero, blending product education, Texas lifestyle content, and cocktail recipes with 7-day community management and high-impact social giveaways.
Precision Paid Media - Targeted Meta campaigns in key Texas markets, with custom retail creative for Total Wine & More, the San Antonio Spurs, and Texas A&M.
12M
4.8M
141K
2.6M VIEWS
596K VIEWS
367K VIEWS
397K VIEWS
The design Overview
Flavor Group built Shiner Spirits' creative infrastructure from scratch, trade materials, sales tools, retail assets, sports partnership collateral, and a distinct graphic social persona that brings the brand identity to life. Add in original brand photography, and Shiner had everything it needed to hit the market looking like it had always belonged there.
Shinerfest
Shinerfest 2025 was bigger than ever — and Flavor Group was behind every piece of it. From strategy and consultation to execution, we handled the full promotional footprint of the event: posters, ticketing pages, ticket holder communications, t-shirt design, promotional reels, digital and out-of-home advertising, and influencer attendance. We also led creative for the historic opening of the K. Spoetzl Rickhouse and captured all content on the ground — making sure every moment of Shinerfest lived well beyond the weekend.
