We are idea curators that bring social influencers to brilliant brands and companies
We are idea curators that bring social influencers to brilliant brands and companies.
Our award winning creative concepts result in extraordinary engagement.
There’s a reason why the world’s most forward thinking companies continue to work with us year after year – we seamlessly deliver mind bending concepts while consistently exceeding all measurable goals.
Social is not something new to us; It’s how we were born and defines our strategy to drive loyalty, action, and buzz for the most brilliant brands and companies in the world. From enterprise level online solutions to global event activations we have the expertise to engage your audience both online and offline.
FLAVOR GROUP: Be Brilliant
The world’s fourth largest clothing retailer launches a West Coast flagship store in San Francisco
Tiesto and SanDIsk global partnership to launch mobile memory microSD
Stuntmen of the hospitality industry battle for the Title of Best Barback in the Country
Legends of Hip Hop meet the next generation of gifted street warriors to lead the future of the culture
Facebook live streaming DJ TV Show with A-Trak, Above & Beyond, Dada Life, Chromeo and more
Wired, CNET, Spin, and Pitchfork covered the first music festival to stream full performances on demand
Famed prison of Alcatraz is taken over to launch Toyota’s youth focused Scion car brand
The launch of a revolutionary way to distribute music
UNIQLO West Coast Launch
We launched UNIQLO’s Flagship West Coast Store with a retail PopUp featuring influencer talks on food, fashion, music, and technology.
We developed a comprehensive launch strategy that leveraged Bay Area superstar influencers in sports (NFL Hall of Famer Joe Montana), music (R&B sensation Goapele), cuisine (Danny Bowien of Mission Chinese), and technology (Britt Morin of Brit + Co) and a month long UNIQLO PopUp experience in the heart of downtown San Francisco. Half retail and half event space, the PopUp introduced the UNIQLO brand to consumers while playing host to the “UNIQLO Talks” series of in-store events featuring panels of SF luminaries discussing fashion, art & design, cuisine, and music. We pulled in genre specific media partners like Refinery29, Sex + Design, Eater, and URB for each respective event thus creating a tremendous amount of press encompassing all of SF’s top communities. After the PopUp space concluded, we produced the official grand opening of their West Coast flagship in Union Square featuring a culinary menu prepared by Danny Bowien and appearances from Mayor Ed Lee of San Francisco, and other notable Bay Area VIPs.
SF STORE LAUNCH
Tiësto x SanDisk Wake Up Your Phone
We created the first ever crowd–sourced music video using mobile phone footage from concert audiences around the world.
We brought DJ Tiësto, arguably the world’s biggest DJ, and SanDisk, creators of flash memory, together for a global campaign to launch SanDisk’s mobile memory microSD product. The launch was nominated for Billboard’s Best Artist Marketing Partnership of 2010. At the center of the campaign was the world’s first ever user generated video featuring footage from fan mobile phones taken at Tiësto’s Kaleidscope Tour. The final video garnered over 1.5 Million views on YouTube. We connected celebrity YouTube Vlogger Michelle Phan to the campaign, earning an additional 2.3 Million views on YouTube for the overall campaign. In addition to the user generated video contest, we led in-store on-pack messaging, exclusive content tie-ins, and retail promotion. The campaign resulted in a 30% overall increase in sales of SanDisk’s micro-SD cards, and 220% year over year increase in sales in emerging markets like Russia. The campaign resulted in the largest PR pickup in SanDisk’s history.
CREATIVE FOR DOWNLOADABLE ALBUMS
Fernet Branca Barback Games
We created a hospitality industry event unlike any other and grew it into a national touring event series in San Francisco, Chicago, New York City, Boston, and San Diego.
Fernet-Branca, a niche Italian liqueur popular with bar industry employees, needed a way to engage their brand with local consumers & expand on-premise buzz in several markets. Reinventing the expectation of a typical industry event, we created the Fernet-Branca Barback Games—the first ever gladiator-style competition for barbacks featuring a series of rigorous bar-related challenges crowning each city’s most talented barback.
With hundreds of bars signing up to participate and dozens of press hits stemming from partnerships with key nightlife & press sponsors, the event became an instant phenomenon—taking on a life of its own with other cities demanding it year after year.
After we grew the flagship San Francisco event to the most well-attended annual industry event in Northern California, we took the brand national in 2012 and 2013 launching in major markets: New York City (Webster Hall), Boston (Royale), Chicago (Concord Music Hall), and San Diego (4th & B).
EVENT PHOTOGRAPHY – SAN DIEGO, NEW YORK, BOSTON, SAN FRANCISCO
Red Bull Beat Riders
Red Bull Beat Riders continued for three years and brought legends and innovators of Hip Hop and urban dance together with the next generation of gifted street warriors. The week long event celebrated how different dancers ride the beat: from the power of B-Boying, to the footwork of House, to the combat of Capoeira. The goal was to support and properly introduce the brand to this burgeoning global Hip Hop community while always pushing the boundaries. Flavor Group brought pioneers of Hip Hop and dance to the program including Kool Herc, Ken Swift, Crazy Legs, Asia One, Cros1, Zulu Gremlin, Brian “Footwork” Green, Don “Campbellock”, Boogaloo Sam, and more. The thirty gifted street warriors were selected from all over the world based on video applications. Days were spent training with the masters and attending lectures and demonstrations on culture, history, and business. The variety of backgrounds and dance styles served as both a challenge and inspiration for the mix of international students. Many of the students have gone on to be world-renowned dancers and producers including Colione Waliser, Bionic Man, Pharside, Bboy Machine, and many others. The program was a massive success and regarded under the highest esteem by dancers all over the world. Red Bull Beat Riders paved the way for Red Bull’s global BC One dance contest.
Hitachi G-Technology Tight Space
We allowed the world to tune in live to branded event content on Facebook
We came up with a creative way to effectively market Hitachi’s G-Technology line of external storage products while growing its Facebook Pages from 1,000 to over 50,000 cumulative Likes in 4 months. We created a campaign called Tight Space: a series of music events in New York, London and Paris that were broadcast live on G-Technology Facebook Pages. We worked with our artists to secure the appropriate venue, sourced local celebrity hosts as well as multi-camera and live edit crews in each city. To drive viewership, our strategy relied heavily on the artist partners that we contracted with; at the time A-Trak, Chromeo, Dada Life and Above & Beyond had a collective total of over three million fans on Facebook. Additionally, we enlisted the help of top YouTube celebrity Vlogger KevJumba who attended and documented a Tight Space live stream in Brooklyn, driving more viewers and social media acquisitions. We produced a custom Facebook application with an embedded live stream player, real time chat feature allowing viewers to communicate with each other and the host, and additional content about G-Technology and all of the artists. We localized the app for G-Technology’s US, EU, French, and German Facebook Pages. These custom portals were updated post-stream with a recap of the performance and interview with all of the artists that generated evergreen content for the brand. The application also hosted fly-away contests for fans to win an opportunity to attend a live stream, and music downloads from the artists.
FACEBOOK MICROSITE CREATIVE
Be the Riottt
Riottt quickly becoming an internationally known consortium of progressive culture that executed campaigns for Scion, Apple, H&M, Nike, LRG, Red Bull and more. Flavor Group’s development and execution of the launch of the brand included the Be The Riottt! Festival and online content strategy which gained national press including Wired, CNET, Spin, and Pitchfork for being the first festival to have full performances streamed on demand. Over eight thousand people attended the festival with artists including a then unknown Girl Talk, The Rapture, Steve Aoki, Presets, XClan, Clipse, and more while generating over 25 million PR impressions.
We produced a progressive art, fashion, and music event that took over Alcatraz Island and featured an art gallery that stayed open for 6 weeks.
History was made on Alcatraz Island when more than a thousand guests enjoyed a once in a lifetime experience. The event was a multi-sensory art experience that brought together and showcased the depth of cutting edge music, fashion, performance, and art. Many of the event components were a first on Alcatraz thanks to the relationship developed with the Golden Gate National Parks Service. Guests were able to roam the prison experiencing different themed areas including live music in the Dining Hall, avant-garde circus performances in the Hospital Wing, and the first ever fashion shows in the Shower Room. The runway shows featured fashionforward eco and environmentally conscious designs from New York, Los Angeles, and San Francisco. Most notably the Chapel was converted into an art gallery focused on the theme of redemption and rebirth with respect to the prison, Native American occupation, and National Park. The Golden Gate National Parks Service was so thrilled that they requested the gallery stay open for an additional six weeks. We hired and managed the proper staff and the gallery attracted an additional 20,000 people.
SanDisk engaged Flavor Group to launch slotMusic, featuring preloaded microSD cards with artist music and content developed exclusively for SanDisk’s vast mobile install base. Flavor Group leveraged its music label, artist and talent relationships to cement a co-marketing strategy with a wide range of artists including Lady Gaga, Akon, Fall Out Boy, All American Rejects, Robin Thicke and Mos Def. The artists participated in traditional media, ambassador, and educational activity valued at over $20MM. Supported by all four major record labels, the SlotMusic concept resulted in the sale of 100,000 cards in the first 90 days and were available at Wal-Mart and Best Buy stores throughout the United States. In addition Flavor Group developed and executed a series of event activations including a major A-List celebrity launch event during the MTV Video Music Awards featuring slotMusic artists and industry heavy weights including Lil Wayne, Jamie Foxx, Akon and more.